Byeon Woo-seok has been appointed the latest brand ambassador for Italian luxury fashion house, Prada.

The news was shared on the brand’s social media accounts, which posted two photos of the actor clad in its black tuxedo, captioning it, “Prada is pleased to announce Byeon Wooseok, Korean actor, as Prada’s brand ambassador.”

It is noted that Byeon made his first appearance at a Prada runway show during the Milan men’s spring/summer 2025 fashion show.

Byeon Woo-seok is Prada’s latest brand ambassador, byeon woo-seok, celeb asia, prada, theHive.Asia

The actor is already the ambassador of various international brands that include Baskin-Robbins, Ediya Coffee, and Clinique.

Byeon is joining aespa’s Karina, who was appointed ambassador of Prada back in August.

Byeon Woo-seok is Prada’s latest brand ambassador, byeon woo-seok, celeb asia, prada, theHive.Asia
aespa’s Karina appointed Prada ambassador back in August

(Photo Source: Prada IG)