In a thrilling announcement for both toy collectors and movie enthusiasts, renowned designer toy brand POP MART has revealed its latest collection: officially licensed Beetlejuice Series Figures.
Officially launched on 6 September, this new line pays homage to Tim Burton’s iconic 1988 film “Beetlejuice”, coinciding with the release of the new Beetlejuice movie currently playing in cinemas, aptly titled “Beetlejuice Beetlejuice”.
The timing couldn’t be better, offering fans a nostalgic connection to the original while celebrating the franchise’s latest installment, just in time for the Halloween season.
Bringing Supernatural Characters to Life
The collection features eight meticulously crafted figures, including six regular characters and two secret editions. Fans can expect to see familiar faces such as the mischievous Beetlejuice himself, complete with his signature striped suit and vibrant green hair. The ghostly couple, Adam and Barbara Maitland, also make an appearance, perfectly capturing their comedic attempts to haunt their former home.
One standout piece is the Beetlejuice Park figure, which includes an interactive carousel hat that rotates 360 degrees, recreating one of the movie’s most surreal moments. The collection also features the formidable Sandworm, bringing a touch of the netherworld to collectors’ shelves.
“Our aim was to encapsulate the lively, exaggerated style of Beetlejuice,” said the POP MART design team. “Every figure is crafted to immerse fans in the quirky, supernatural world of Beetlejuice.”
A Halloween Celebration
With Halloween approaching, POP MART is leveraging the launch to create a festive atmosphere for fans. The company is planning a series of themed events and interactive campaigns, both in-store and online. Fans and collectors are encouraged to participate in social media challenges using hashtags like #POPMARTHalloween, #SnatchaHappyMonster, #POPMARTInspired, and #Beetlejuice, fostering a creative community around the new collection.
The figures themselves are designed to double as unique Halloween decorations, adding a touch of cinematic nostalgia to seasonal setups. Each piece uses colour wiping techniques to capture the vintage charm of the original film.
POP MART’s Growing Global Presence
This release is part of POP MART’s ongoing strategy to collaborate with popular franchises, following successful partnerships with properties like “Game of Thrones”, “Harry Potter” and “Minions”.
Founded in 2010, POP MART has rapidly expanded its global footprint. The company now boasts over 500 stores across more than 30 countries, complemented by 2,300 Robo Shops (blind box vending machines).
For fans and collectors, stay tuned to POP MART’s official website and social media channels for the latest updates on the Beetlejuice Series Figures and upcoming Halloween activities.
Officially launched on 6 September, the Beetlejuice Series Figures are currently available for pre-order in most countries. They will be available in Malaysia, Singapore, and Cambodia starting from October 2024.