The renowned French jewellery brand FRED has added another celebrity to its growing list by appointing BTS’ Jin to be its global ambassador.
The news was shared by the brand on social media on 9 July, stating, “Both considerate and committed, with a perpetual smile and a great sense of humor, the eternal lover of life perfectly embodies the spirit of Maison FRED.”
“His collaboration with The Sunshine Jeweler promises to shine with a unique sparkle,” they added.
“We are very proud to welcome BTS’ Jin into the Fred family. His radiant energy, artistic qualities, values, and high standards constantly push him to excel, strongly resonating with those of our Maison and our founder Fred Samuel, with whom he shares unwavering optimism and joie de vivre,” said Valérie Samuel, FRED’s vice president and artistic director.
Said the BTS member, “I am grateful to be part of the FRED family as the new global brand ambassador. Please look forward to the future endeavours we will bring through the partnership.”
It is noted that Jin is the global brand ambassador while IVE’s Jang Wonyoung serves as the Korean brand ambassador.
(Photo Source: Jin IG)